A lesson with Value

Fisherman lesson

There is a Lesson to Value in this Story

An American investment banker was taking a much-needed vacation in a small coastal Mexican village when a small boat with just one fisherman docked. The boat had several large, fresh fish in It. The American investment banker was impressed by the quality of the fish and asked the Mexican fisherman how long it took to catch them.

The fisherman replied, “Only a little while.”

The banker then asked why he didn’t stay out longer and catch more fish?

The fisherman replied he had enough to support his family’s immediate needs.

The banker then asked, “But what do you do with the rest of your time?”

The fisherman replied, “I sleep late, fish a little, play with my children, take siesta with my wife, stroll into the village each evening where I sip wine and play guitar with my amigos: I have a full and busy life, señor.”

Fisherman lesson

The banker scoffed, “I am an Ivy League MBA, and I could help you. You could spend more time fishing and with the proceeds buy a bigger boat, and with the proceeds from the bigger boat, you could buy several boats until eventually, you would have a whole fleet of fishing boats. Instead of selling your catch to the middleman you could sell directly to the processor, eventually opening your own cannery. You could control the product, the processing, and the distribution.”

Then he added, “Of course, you would need to leave this small coastal fishing village and move to Mexico City where you would run your growing enterprise.”

The Mexican fisherman asked, “But señor, how long will this all take?”

To which the banker replied, “15-20 years.”

“But what then?” asked the fisherman.

The banker laughed and said, “That’s the best part. When the time is right you would announce an IPO and sell your company stock to the public and become very rich. You could make millions.”

“Millions, señor? Then what?”

To which the entrepreneur replied, “Then you would retire. You could move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos.”

So what’s the lesson?

The goal of building a business is not simply to make money, but to create a life worth living.

You can hustle your butt off now to build your business (in hopes of enjoying life later), or you can build it with balance and enjoy life now!

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